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The Clarion Group helps clients discover, understand and articulate the essence
of what makes them unique and successful. We get you heard through
creating the defining messages that reach your most important audiences. Whether through the media or other means, we help
clients get the attention of those who matter most.
The Clarion Group works to advance your business goals through strategic communications. We start by defining a corporate identity that differentiates our clients from their competitors. We then deploy communications programs to support and enhance corporate activities ranging from new service launches to CEO visibility to issues management.
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Enhancing reputation: Corporate positioning, message development, corporate social responsibility, issues advocacy
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Marketing communications: CEO & executive visibility, business-to-business marketing, new product/service launches, sales-support marketing communications
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Special situations: Issues management/crisis communications, litigation support, earnings and financial communications, employee communications
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How do you get the media to listen? That's The Clarion Group's specialty. We know that the media arena is as competitive as your business arena. We represent clients with credibility and authority. Clarion believes that the media is one of many ways to reach a company's audiences, but when it comes to working effectively with media, our professional approach and experience gets results.
Media relations
Media monitoring
From annual reports, to Web sites, to materials that resonate with the media, The Clarion Group puts your company's story into words clearly and effectively. We understand that the key to any writing assignment is capturing our clients' tone and voice.
Marketing communications materials development
Corporate identity Web sites
Position papers
Op-eds
Speeches
By-line articles
Corporate presentations
To maximize the effectiveness of the communications programs we design and execute, The Clarion Group relies on its proven research capabilities. From benchmarking studies, to media audits, to analyst surveys, we use research to differentiate our clients and communicate from a position of knowledge and strength.
Media audits
Message testing
Benchmarking
Media, Analyst, Customer and other Influencer surveys
The Clarion Group works in partnership with leading providers of specialty communications services. Whether it is media training or graphic design, we are affiliated with the most experienced practitioners in the field. We work closely with our partners to ensure our clients receive seamless service.
Media training
Presentation training
Sales force coaching
Graphic design and Web site design
Interactive marketing
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